Facebook Fan Page vs.Website?

There are many companies that measure the amount of fans on Facebook in tens of millions. The rapid growth they have had the fan pages on Facebook, has happened in less than two years and many times in just months.
Some of the Facebook pages of more fans are:

• 13. Coca-Cola: 23,998,818
• 23. Starbucks: 20,393,045
• 31. Disney: 18,798,643
• 34. MTV: 18,322,475

The number before the mark is the position that is between the fan pages with over 100 fans on Facebook.
As Facebook becomes tool for relationship marketing biggest brands, a question arises: is it better to have a Facebook fan page for a website?. Many global marketers wonder if it is necessary to maintain a company website or within five years the sites still exist.

The alexa ranking (for those unfamiliar, measures the web traffic ranking of your website compared against all others in the world) in the same brands as before:

• Coca-Cola: 21,812
• Starbucks: 4,167
• Disney: 615
• MTV: 682

The 4 most-trafficked web sites in the world are:

1. Google
2. Facebook
3. YouTube
4. Yahoo!

Should be just a Facebook fan page?

A recent study by Webtrends revealed that there is a decline in traffic to the websites of most companies Fortune 100 (68% to be exact) are losing traffic to their websites and have seen a 24% drop in visitors monthly unique.
However, taking the path of a fan page on Facebook alone, you do not you own your domain and you have to stick to the rules and conditions of the platform. With a website or blog, you own the domain and you, who makes the rules and terms of use, essentially becomes your " base . "
In fact, the website should be the base into which all social media channels, but with all the excitement they have had all marketers with Facebook and social networks, they have forgotten to integrate and optimize all your digital assets within its own website.

The rise of Facebook Commerce

With the growth of Facebook, Facebook was born on Commerce, which is more than the ability to transact and sell your products or services. The brands that have installed Facebook-Stores within their own fan page on Facebook, are seeing conversion rates ranging from 2% to 4%, rates that go hand in hand conversions on websites.
The Facebook stores are very efficient in acquiring new fans at no cost through the "walls" of users, taking advantage to establish a customer base in their stores equivalent to 1-10% of their fan base.

Integrating digital properties

While Facebook's traffic is interesting and may have greater growth, the recommendation is to integrate all company digital assets within your own website.
The risks of relying purely on Facebook to drive traffic or transactions outweigh the risks of having your own portal integrating digital platforms within it. For example, when implementing a store Facebook have the ability to offer your users and fans increase the purchase on the same platform without leaving Facebook, but while running is a risk that your e-commerce store ever fall Facebook has a blackout in traffic or problems with their servers.

Conclusion

Although Facebook has 600 million users worldwide and 80% of the members of the Gen-Y are in the network, we have not reached the point where companies should rely on 100% of Facebook in order to conduct transactions.
Certainly it can be integrated, if the product allows it, the ability to sell the products of the companies within their own fan page, so you can capture an additional 1-10% in e-commerce sales. Additionally, if the digital assets are integrated into the website, users are encouraged to not only increase traffic but also to visit other digital assets of the company of those who were not aware.
 
What do you think? Would you leave your website only devote a few Facebook Fan Page?

source:http://smlatam.com/blog/2011/04/%C2%BFfacebook-fan-page-vs-website/  04/04/2011 written by Christian Lisogorsky View Comments